Corporate Sales Assessment
Most Corporations striving for sales achievement experience similar performance related sales challenges. These challenges are generally assumed to be sales department problems. The sales department may be a contributing factor but sales effectiveness within an organization is also dependent on other aspects of the organization such as financial considerations, product competitiveness, product reliability, changing marketplace, product support and customer service.
When faced with sales that are not meeting expectations, many executives launch a sales training program without a true understanding of the systemic causes of the problem(s). While sales training can be a critical component for improvement, many of these projects fail to deliver sustainable results because other sales performance factors are not considered.
In order to assist our clients in achieving true sales success we offer a complete corporate assessment. The benefits to your sales organization are:
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Increased sales.
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Increased top line revenue, better margins, and lower operating costs.
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Decreased cost of sales.
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Increased sales per rep productivity.
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Shorter sales cycle.
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Reduced turnover due to increased job satisfaction.
Problem diagnosis
First, by partnering with the corporate executives, sales managers and sales force we will determine the organization’s current sales position and compare that to their strategic plan and goals. By meeting with the sales force, sales management and corporate executive management, we will understand, assess and direct an action plan for the organization. We will determine the corporate position relative to the sales department; review P&L considerations on sales goals; study product positioning and its effect on sales goals; evaluate the current effectiveness of the sales team and the sales management team.
Second, we will analyze what we have learned and outline the specific areas that have a negative impact on overall sales achievement.
Action plan execution and reinforcement
Third, once the core issues are identified, we will present a detailed summary with specific action plans and recommendations to help initiate change. We can coach our clients through the execution of the plan as well.
Contact us to discuss in specific detail.